The role reports to the Senior Econometric Modeler. The role is responsible for supporting the delivery of econometric models which measure the impact of marketing activities across a range of geographies and media (television, press, radio, print, social ,paid search, etc.). The successful candidate will have experience with designing, building and implementing statistical marketing mix models/multiple regression to addresses key business questions. The successful candidate will be part of a team of very talented econometricians enabling Paddy Power Betfair to plan, measure, test and optimise marketing across several European markets.
The successful candidate will have a passion for research and learning and will contribute to developing and improving our approach to econometric modelling.
Agile, collaborative and a team player; the successful candidate will be comfortable on a fast paced team, working closely with multiple business functions and relentlessly committed to ongoing marketing strategy development.
Skills and Experience:
Business Insights: Has a nose for business, uses insights to impact commercial drivers. Is competitive
Drives Results: Gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
Collaborates: Is a team player – works with others across the organisation to get things done
Being Resilient: Ability to keep a cool head and effectively manage multiple stakeholders and multiple deliverables simultaneously
Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences
Drives Vision & Purpose: clearly articulates and shows personal commitment to our vision and purpose
Flexible & agile: Able to quickly respond to changing business needs and ensure that work streams are prioritised