This role would suit a data scientist or an experienced web analyst (experience with tools like Google Analytics, Facebook insights, Adobe Analytics or bidding platforms like Appnexus and Doubleclick Search) who has the technical data skills to directly utilise the big data streams which these platforms produce. The candidate will need at a minimum excellent SQL and statistical analysis skills, but would be an advantage to have experience with shell scripting. Non-technical skills are equally important as the role will require engagement with non-technical audiences and being able prioritise work. We are looking for previous experience as an analyst in a high volume, data-rich, complex online business, including excellent understanding of online data and analytical technical infrastructure.
On a frequent basis, you will be required to learn new techniques with little guidance and learn independently. You will be required to understand new data largely by yourself, provide critical analysis of the data, and write guides on how other users can use it. Key to picking up new skills is central to succeeding in the role and the candidate will be naturally inquisitive mind-set: wants to understand behaviour, look for patterns, and find great things. You may have projects you work on at home or in university which may display this behaviour.
The candidate will bring the domain knowledge from web analytics to enhance the capability of the team to create automated bidding strategies (written in JSON and other formats) and attribution reporting (Tableau) for our stakeholders. To successfully deliver these goals, very strong stakeholder management skills are essential. The candidate will need to say no sometimes and manage expectations to ensure timely delivery of projects.
The big data and analytic systems team have an exciting remit to push the boundaries of what is possible and deliver new insights to our stakeholders. Most our stakeholders are from marketing channels (display, social media, paid search) who need to find out how effective their spending has been on acquiring new customers and retaining existing customers.
High technical proficiency with;