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About us

International team. Awesome technology. Global reach.

Online innovation? Game on.

 Over 600 people. A passion for innovation. And a pace of change that creates a whirlwind of possibilities. Welcome to software development with a difference.

A center of excellence for Data Delivery, Gaming, Marketing and Customer Management, we’re the development powerhouse behind the FTSE 100 company Paddy Power Betfair.

Groundbreaking projects

Based in Cluj-Napoca, we deliver work through seven main project streams: Gaming, Customer Management, Infrastructure, Security, DataWarehouse, Marketing and Risk & Trading. It’s an agile environment, where we develop products that are unrivalled across the industry.

A bold new world

In 2009, an enthusiastic technology team in Cluj joined the British Betfair Group, as Betfair Romania Development. Then, in early 2016, Paddy Power Betfair was formed through a merger of two of the fastest-growing online betting and gaming operators in the world.

A FTSE 100 company, with operations across Europe, Australia and the US, our annual revenues have topped £1.5 billion. But we haven’t lost our bold approach, nor our desire to keep reinventing the industry.

We bring excitement to over four million customers, and create opportunities for the quick thinking and the inventive to thrive.

What we stand for

Our values

Relentless Will to Win

We strive to stay ahead of the game and achieve more for our customers and each other.

Collaboration

We win by having the best people, working well together and building strong relationships.

Integrity

We take pride in doing what’s right. No exceptions.

Agility

We adapt with purpose and at pace, and thrive amid change.

Low Ego

We take our work seriously but not ourselves, and never believe our own hype.

Our Brands

Brand power

Our brands pack quite a punch. They lead the way across Europe, the USA, Australia and the UK. They’re disruptive, inventive and always one step ahead of the competition.

Today we operate four main sports betting and gaming brands: Paddy Power, Betfair, Sportsbet and TVG, which bring excitement to life for five million customers worldwide. We also have other brands such as TIMEFORM, Draft and Airton Risk.

We deliver the best sports data and up-to-the-minute info on horse and greyhound racing. This is why we’re gaining more and more clients every year, from newspapers to betting operators. 


Betfair broke the mould when it was founded, pioneering an online betting Exchange in 2000 that allowed customers to set their own odds for the first time. We’ve been just as disruptive ever since. An online gaming and betting operator envied for our creativeness and agility, we’re always upping our game, and throwing the gauntlet down to our competitors.

Paddy Power is one of the most distinctive consumer brands in Europe. A multichannel betting operator, we have a world-class online operation, over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing that’s well known for its cheek, not to mention some of the most advanced and entertaining online games, from poker to roulette. It’s a place where the adaptable and the bold go far.

TVG is a US TV channel dedicated to horseracing, operating alongside an online betting network active in 35 states. Whether we’re broadcasting race analysis and handicapping tips or handling over $2 billion of bets every year, we’re always looking for new ways to grow with the fledgling online betting market in the US.

The Australian online betting market is growing fast. And Sportsbet is leading the way. Disruptive marketing around national sports events, clever new products and a focus on making betting fun are all part of the approach. Our team works across Melbourne, Sydney and Darwin.

Timeform has launched the careers of some of the horseracing media’s biggest names. We deliver the best sports data and up-to-the-minute info on horse and greyhound racing which is why we’re gaining more and more clients every year, from newspapers to betting operators. Always driving forward new ideas like the launch of one of horseracing’s most popular apps, we combine journalistic creativity with cutting-edge technology.

 

DRAFT is an early-stage operator in the US Daily Fantasy Sports (DFS) market. DFS operates a bit like Fantasy Football in the UK, but is played for money and over shorter timeframes. DRAFT is based in New York and operates its games with a ‘Snake Draft’ system, which is quick, mobile friendly and fairer to the recreational customer.

1988
PP opens with 42 shops
1999
Sporting Exchange formed
2000
First website launched, floated on the Irish Stock Exchange & opened their first shop in London
2000
The Betfair Betting Exchange launched with its first market as Epsom oaks
2001
Betfair invented the concept of ‘In Play’
2003
Paddy Power Games & Casino launched
2008
PP opened their first shops in Northern Ireland
2009
Acquired Sportsbet
2009
Acquired TVG Horse Racing & a technology team in Romania who are now called Betfair Romania
2009
Acquired TVG Horse Racing & a technology team in Romania who are now called Betfair Romania
2011
First betting company with a mobile app
2011
Betfair floated on the London Stock Exchange
2011
First betting company with a mobile app
2012
Blip- A web developing company who called themselves the Blipers were acquired by Betfair in 2012
2012
Invented the ‘Cash Out’ concept
2014
PP opened their 500th shop
Paddy Power Betfair merged in 2016
2017 – Acquired DRAFT

OUR HISTORY

How did we get to where we are today? With hard work, boldness and an innovative spirit — plus a little bit of mischief. The story of PPB is a coming together of two betting companies who never stopped creating new and exciting ways for customers to bet on what they love.

You can see some of our standout moments here.

Fair Game

Here at Paddy Power Betfair we know that a fair-minded, inclusive workplace makes for more engaged employees, which creates a stronger, better organisation for all of us.

Being spread over 15 locations, we understand the importance of valuing each employee’s unique experiences, perspectives and viewpoints. To continue to promote this, we’ve created ‘Fair Game’, a new diversity team who help to create and maintain a level playing field for all.  

Why are we doing it?

For ourselves

There’s no escaping the fact that diverse teams consistently outperform homogeneous teams. Talent and capability are not found in one particular demographic. What’s more, having a good mix makes for a more fun, interesting and inspiring place to work.

For our customers

A diverse workplace is better placed to understand customer needs and wants, which makes all of our outputs better, no matter where you work.

For our industry

As an industry leader, it is important that we continuously strive to maintain and grow a diverse and inclusive environment whilst also ensuring that we set the standards in ethical conduct and corporate responsibility.

Ministry of Fun

We have some seriously social people from across the business who come up with plans to make working here as lively as possible. From installing dartboards and organizing our Office Games and charity events, to adding the odd Pilates class or pool tournament, they’re all across our business making sure there’s something fun for everyone.

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